Blockchain For Affiliate Marketers, Facebook F8, Setting Digital Marketing Objectives – May 1st 2018

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Blockchain-powered Gagapay solves trust issues between companies and affiliate marketers (

Topics: software as a service, SaaS, blockchain technology, cryptocurrency, additional features, smart contracts, beta testing, open source software

  • The software-as-a-service (
    ) platform uses
    smart contracts
    for the designing and executing of marketing programs and is complemented by a marketplace for companies to contract with marketers for their campaigns.
  • G agapay Network will be integrated with
    (the company is launching this project separately as a ready-made product in Q3 2018 with
    prepaid cards
    ) so as to facilitate the use and spending of
    rewards for its customers.
  • The first phase of the
    public crowd sale
    will open to sell
    50 million GTAs
    (priced at $0.04 per token) followed by a
    second phase
    440 million GTAs
    ($0.05 per token).
  • The remaining tokens from the sale will be distributed as follows: 14 percent for the
    company reserve
    , 10 percent for the team, 3 percent for the developers, 3 percent set aside for airdropping and
    bounty programs
    , and 1 percent for the
    Gaga foundation

‘We’re really going to feel the vibes’: Facebook’s F8 attracts marketers wanting answers – Digiday (

Topics: Snapchat, media companies, WhatsApp, digital marketing, Mark Zuckerberg, video chat, enterprise software, augmented reality

  • This year’s gathering should have a less triumphal tone (except for a performance by Logic), as the 
    tech company
    grapples with pushback from the rise of
    fake news
    , its pivot away from media in its
    news feed
    and its
    data privacy scandals
  • Parker Ray
    , head of digital at
    , said he expects Zuckerberg’s acknowledgment of the
    scandal to come early to emphasize the importance, but also to “get it over with.” However,
    chief security officer
    Alex Stamos
    will host a session titled “Security at Facebook Scale” following the keynote.
  • But a
    major video publisher
    said it hadn’t faced such drastic changes and that it’s still seeing success by natively publishing video on Pages and for
    Facebook Watch
  • Of course,
    data privacy
    is something that’s scrutinized at the company, so businesses may be less willing to give the
    social network access
    to more of their information.

Setting the right digital marketing objectives (

Topics: user experience, lead generation, digital marketing, Digital, Ecommerce, conversion funnel, goal setting, specific objectives

  • It’s useful to be clear on the difference between vision vs goals vs objectives vs KPIs as the
    measurement pyramid
    relating them shows.
  • With long-term digital marketing initiatives and transformation projects, the same is true, so it’s essential that your digital marketing strategy features clear, SMART marketing objectives so that you have targets you can review performance against.
  • According to the research, the most important goals relate to
    lead generation
    (relevant to companies who don’t sell online who are focused on lead generation) and
    online sales revenue
    (for those that do).

Disney Digital to launch an over-the-top video app for millennials, as it woos advertisers burned by YouTube (

Topics: Youtube, Netflix, Disney, Facebook, podcast, streaming video, fan film, millennials

  • The ad-supported app comes from
    editorial brand
    , Oh My Disney, and will feature Disney
    social content
    and other short-form video programming from Oh My Disney as well as
    Disney Digital Network
    ’s editorial voices and
    Maker creators
    and partnerships, the company says.
  • In addition to the
    new video app
    , DDN announced its
    newest brand
    Eats, which will celebrate the food served at Disney parks – some of which has developed a cult following of its own, like
  • DDN also unveiled a slate of new series and other digital programs, including the new
    Disney Eats x Tastemade
    content, a
    new Oh My Disney podcast
    , a returning Club
    Mickey mouse
    , and others across
    Disney Style
    Watch show), Babble, and
    Disney Family

5 Things CMOs Need To Know About Blockchain And Influencer Marketing (

Topics: social media, cryptocurrency, network effects, Content sharing, Telegram, driving force, quality content, high fees

  • Online educators and creators need to have a
    sustainable livelihood
    , but more importantly, that livelihood needs to be secure, fast, and sustainable — and crypto-marketing which is defined as “the process of understanding what a customer values so well that it can be embedded into a crypto-
    token protocol
    , which will appreciate in
    customer utility
    network effects
    take a hold spurred on by organically incentivized word-of-mouth” and
    just may be the answer.
  • Companies like AC3 are recreating the
    online creator marketplace
    by partnering with
    online educators
    and influencers on their own platform, but in a brand new way.
  • In contrast to traditional brand building — idea, design, product, marketing and brand — in the
    crypto space
    , the road map is to establish followers with heavy marketing of idea, and then design and build for the pre-existing user base.

Neil Patel on Digital Marketing Basics, Content Building, and 2018 Trends (

Topics: Snapchat, Linkedin, online marketing, WordPress, Reddit, Quora, Twitter, social network

  • We’ll get to that surprising origin story in a moment, but for now, you should know one thing about Neil: He’s second-to-none in the world of digital marketing, and has clocked millions in profits for
    multinational corporations
    like GM and
  • You can’t do everything at once as a startup because you don’t have enough time, so try out different platforms and see what resonates with your
    ideal customer
  • Their algorithms consider how often your brand is searched, how many backlinks exist from
    external sites
    to your own, how many comments are on your site, how often people visit and what they look at, etc.
  • It’s tracking how many times people read or engage with your content; how long they stay on your site; what other kinds of content they’re reading; and if they’re sharing or commenting on that content.

12 inspiring digital marketing case studies prove ROI (

Topics: Snapchat, web traffic, content marketing, lead generation, social media, Twitter, digital marketing, customer experience

  • Clean & Clear’s Snap Ads and
    campaign generated an 11.2% lift in
    Aided Awareness
    (5.5X higher than
    Millward brown
    Norms) and a 7% lift in
    brand favorability
    (3.5X higher than
    Millward Brown Mobile Norms
  • Compared to its
    normal sales emails
    achieved a 96% lift in
    email revenue
    , while on
    the post that featured the graphic had more than 2,000 interactions compared to an average of 10.Overall
    blog post
    featuring the graphic achieved
    , of which 90% were new visitors.
  • KLM: Noticed, from one of its employees, that a lot of people were asking about
    social payments
    , so they spoke to KLM’s IT and
    accounts teams
    to see if it was possible to set it up.This resulted in a new social payments tool, which cost €3,500 to setup and now takes €80,000 per week in sales.
  • Mann Family Dental saw a: 1) 270% increase in
    web traffic
    2) 10X increase in leads and a 3) 50% increase in patients generated from the website.