Digital Marketing News April 18th 2018
11.1% of budget is spent on marketing, how does your business compare? (smartinsights.com)
Topics: Digital, digital marketing, marketing activities, response rate, average budget, Marketing forecasting Guide, % response rate Recommended resource, B2C and B2B sectors
It makes sense that marketing spend based on revenue and marketing spend assigned are close, not a hugely different as it shows how businesses are using
Across sectors, the research has found that marketing spend is mixed, but there are a number of industries that spend considerably more than others.
Digital marketing also dominates marketing spend across B2C and B2B sectors when compared to “traditional” marketing spend.
3 Ways to Improve Your Content With Digital Assistants (inc.com)
Topics: search engine, Google, potential customers, Microsoft, Amazon, creative ways, Digital, information needs
This is true of any content you produce: Audiences are turned off by promotion, and 79 percent of
Users will say “
These skills can be simple, like asking
8 Tips For Marketing to Millennials (cmswire.com)
Topics: online advertising, social media marketing, mobile marketing, digital marketing, marketing communications, marketing campaigns, customer loyalty, brand awareness
However before ditching current social media marketing campaigns, said
Your website content should be easy to digest;
Sowndarya Kishore, content and
The Ultimate Guide to Marketing Interview Questions From HubSpot’s CMO (blog.hubspot.com)
Topics: Pinterest, blogging, Linkedin, Twitter, social media, search engines, online presence, content creation
They have a plan for forging consensus on what makes leads marketing-qualified versus sales-qualified, creating a shared
“Marketers are the
“Between videos, ebooks,
Research on adoption of Account-based marketing (ABM) (smartinsights.com)
Topics: Canada, EMEA, previous years, APAC, Predictive analytics, LATAM, larger clients, SiriusDecisions
Sample: 200+ account-based marketing leaders from the
This week, I thought I’d take a look at the popularity of ABM since we have been getting a lot of interest in our
The report doesn’t explain the details of spend, but a
What Startups Need to Include in Their Digital Marketing Strategy (startupnation.com)
Topics: search engine optimization, digital marketing, Earned media, social media platforms, blogging, social media, Yelp, content creation
From creating
When putting together your
Conduct audits on a
The 4 Ps of SEO & digital marketing – Search Engine Land (searchengineland.com)
Topics: lead generation, content marketing, Linkedin, digital marketing, search engine, online reputation, Direct mail, Google
However, when we spent some time analyzing SEO packages and SEO prices, we found some very different perspectives on what people were willing to pay — particularly when it came to
The
Yet, we also have to ensure the product and the price are right as well — after all, there will be a lot of competition on that search engine’s results page.