Digital Marketing News Roundup April 21st 2018

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Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time (

Topics: Snapchat, Twitter, mobile apps, social media, Linkedin, Facebook, Youtube, content marketing

Snapchat Remains Teens’ Favorite Social Platform,

Their Top Marketing Channel Snapchat has remained the
top social platform
among teens, who also see Instagram as the best way for brands to communication with them, according to
Piper Jaffray
’s latest semi-annual “Talking Stock with Teens” survey.

AdWeek Google
, Others Cut Into
Share Of Consumer
Time Google
’s properties including
have grown more popular among
adults than Facebook, with both taking up a
greater share
consumer time
than the properties of
, and
, according to recently-released January 2018 Nielsen ratings data.

Wall Street Journal Only 3% Of Marketers Deem MRC Video ‘Viewability” A Reasonable Standard Just three percent of

brand marketers
see the current Media Rating Council’s (MRC)
video viewability standard
— which determines what is counted as a
viewable impression
— to be reasonable, according to recently-released survey information.

Become a digital marketing guru with this comprehensive bundle (

Topics: Youtube, digital marketing, limited time, Google AdWords, Digital Marketing Foundations Mega Bundle, new potential customers, extensive bundle, thriving and important industry

With eight courses and 25 hours of in-

depth content
, this
extensive bundle
will get you up to speed on digital marketing’s most relied-upon platforms and programs.

You’ll learn how to use

Google AdWords
to generate more conversions on your site, how to make the most out of
’s algorithms to market to new demographics, how to build content that catches the attention of
new potential customers
, and much more.

Google to host free business seminar on digital marketing Wednesday (

Topics: local businesses, Google, digital marketing, Midlands, COLUMBIA, free event, Hampton Street, digital opportunities

Google to host

free business seminar
on digital marketing Wednesday Google: What did we know?

On April 25 at 11:30 a.m.,

will be hosting a
free event
at the
Columbia Marriott
Hampton Street
to help
local businesses
learn digital marketing tips.

Last-click, Multi-channel, Data-driven? 5 things for Marketers to Consider about Attribution (

Topics: customer engagement, email marketing, content marketing, mobile marketing, digital marketing, online marketing, Forrester Research, internet of things

Last-click, multi-channel, data-driven, U-shape, W-Shape – whatever

attribution model
you choose for your organization, one cannot deny the complexity of the
attribution problem
at one end of the spectrum, and the maddeningly simple desire to ‘just know what worked’ at the other.

It’s not just customers who meander all over the place with their

purchase path
(although now, with AI in the mix, it may not be too long before we can spot patterns in those seemingly ‘random’ meanderings.)

While there are

multiple models
to choose from- first-click, last-click, multi-touch, liner, time-decay, U-shaped, W-shaped and the catch-all ‘custom’,
Chris miglino
 Chairman and CEO,
, in his article that defines all those models, also cautions marketers that the proliferation of the Internet of things (IoT) has made it crucial for marketers to “glean insight not only from
multiple channels
multiple devices
” too.

There are increasingly new technologies to make the connection between online marketing and

offline sales
– from geofencing to card-linked tracking tools – and marketers will want to think about building a model from the start that helps them go all the way on the
purchase path

How Entrepreneurs Can Take Advantage of Voice Search Marketing (

Topics: core product, digital marketing, mobile search, online search, Microsoft, digital content, digital transformation, Search engines


voice search
is part of the future of
tech Case
in point,
independent research
conducted by the
Digital Transformation Institute confirms that 51 percent of consumers already utilize
voice assistant
s, with 81 percent of those users primarily accessing the voice assistant through a smartphone, citing convenience, multitasking
and speed as value-adds from the voice assistant experience.

Using data from

, we know that the lion’s share of questions presented to
voice assistants
begin with either “how” or “what,” and then there’s a
steep drop
off in
search share
for the remaining interrogative words.

According to

proprietary research
by the
call intelligence company
voice search
is the
preferred mode
of communication for 20 percent of consumers making a purchase of $500 or more, only 2 percentage points removed from the 22 percent who prefer traditional
online search

For example, a

ticket seller
who wants to capture its voice-assistant-using audience should ensure
portfolio coverage
on [how do I buy tickets], [what website sells tickets], and [where can I go to buy tickets].

Gary Vaynerchuk Joins Forces With Guy Oseary for Digital Marketing Collaboration: Exclusive (

Topics: Snapchat, mobile apps, digital marketing, Twitter, social media, digital distribution, big data, Facebook

One of the

biggest managers
in music is joining forces with one the best-known voices in branding, digital marketing and audience development to change the way artists and brands collaborate.

“Maverick Music Management has an ability to have a

massive digital influence
and we are excited to work with Gary and his team to help our artists find opportunities to reach their potential.” The Vayner/Maverick Music Content Project will focus on developing long and short-form videos,
episodic series
and other activations for sites like
, pairing talent with companies for unique story-telling and collaboration, with Vaynerchuk describing an artist’s reach and fame as “the
ultimate arbitrage
in our society.”

“We are practitioners of digital marketing and so we know how to analyze

big data
probably better than a lot of entities,” Vaynerchuk says, “And so if you’re
Pizza hut
and you’re trying to reach a
certain demo
, we feel like we have the ability to give you insight on which emerging artists or
traditional artists
you should consider for this content.