SEO Clickbait: How to Write Headlines Everyone Loves (neilpatel.com)
Topics: Digg, blog posts, social media, Facebook, search engine, BuzzFeed, WordPress, Youtube
Compare two versions of this headline: 7
Proven Strategies
to Increase Your Blog’s Traffic by 206% 7 Strategies to Increase Your Blog’s Traffic Which one do you find more appealing?
The winning phrase was “.” This is a
great construction
for an SEO-optimized title because it allows you to put your most important keyword at the beginning of the headline: These X
SEO Tricks
Will Make You 300% More Money Check Out X
social media
Hacks That Will Make You Insta-Famous Our
New Paid Search Service
Will Make You Sigh With Relief Evoke a
trusted celebrity
No, you shouldn’t turn your website into a tabloid rag.
What you might not realize is that you can put two titles in a single article or page: Title tag: This is the headline that goes within the tags on a web page.
If you can get into the minds of your searchers and figure out what they want to learn, you can respond with
better headlines
— not to mention
better content
.
Here are a few examples off the top of my head: 20 Ways to Boost Traffic by 206% (You Can’t Miss #18) 32 Tricks for
Better Lead Gen
(Try #30 First) 7 Simple Strategies for Better Social Engagement (#7 Can’t Lose) You get the point.
How to Audit Your Website for Improved SEO and Conversions (blog.hubspot.com)
Topics: search engine optimization, user experience, responsive design, search results, landing pages, mobile devices, anchor text, mobile marketing
If you’ve never before audited your website, it’s been a while since you have, or you’re planning a website redesign in the near future, use this post as your
go-to website audit checklist
to make sure your website is primed for maximum SEO and conversion results.
As a result, an audit will give you a chance to inspect the robustness of your website’s
technical framework
and infrastructure, assess how friendly your website is to search engines, and determine how easy it is for users to navigate and intuitively find content on your website.
Make a list of the pages on your website and ask yourself the following questions to evaluate them for
optimization opportunities
: The more visitors you can attract to your website, the more opportunities you’ll have to generate leads and, ultimately, customers.
You might also consider doing some user testing with members of your
target audience
to ensure you’re effectively surfacing the content they’re looking for, and that they find it easy to navigate to the parts of your website they’re interested in.
The
XML Sitemap
is something every website should have; it offers an opportunity to tell
Google
and the other search engines what pages on your site you want to be crawled and indexed.
The SEO Quick Fix: Competitor Keywords, Redirect Chains, and Duplicate Content, Oh My! (moz.com)
Topics: google search, Google, Search queries, page content, duplicate content, best answers, good news, keyword research
In this video, April from our
Customer Success Team
will show you how to pull a list of
keyword phrases
that cover the who, what, where, when, why, and how of all the
related topics
for keywords you’re already ranking for.
Fix #2 –
Site Crawl
: Optimize the content on your site Sometimes if I find a really good pair of pants, I buy two (I mean, it’s really hard to find
good pants
).
Fix #4 –
Site Crawl
: Identify and fix redirect chains Redirects are a handy way to get a visitor from a page they try to land on, to the page you want them to land on.
Chiaryn is here to teach you how to use
Site Crawl
to identify
duplicate content
and titles, and uncover opportunities to help customers and bots find more relevant content on your site.
The Anatomy of a Perfectly Optimized Web Page: A 16 Step On-Page SEO Guide [Infographic] (socialmediatoday.com)
Topics: Google, Internal Links, Responsive Design, infographic, Outbound Links, quick summary, Red Website Design, SEO-Friendly URLs
Here’s a
quick summary
: Use
SEO-Friendly URLs
Start Title With Keyword Add Modifiers To Your Title Wrap Your
Blog Post Title
in an
H1 Tag Dazzle
with Multimedia Wrap Subheadings in
H2 Tags Drop
Keyword in First 100 Words Use
Responsive Design
Use
Outbound Links
Use
Internal Links
Boost Site Speed Sprinkle LSI Keywords Image Optimization Use Social Sharing Buttons Post Long Content Boost Dwell Time Check out the
infographic
for more detail.
This post was first published on the
Red Website Design
blog.
Google: Negative SEO Via Canonicals Redirects Don’t Really Work (seroundtable.com)
Topics: Google, canonicalization, John Mueller, new undetectable negative SEO tactic, canonical combines pages, negative SEO tactic, victim site, Bill Hartzer
But even more so,
Google
‘s messaging about using this tactic has said no, it doesn’t work as a
negative SEO tactic
(although, the messaging has been confusing around this in the past to be fair).
Bill explains that you have a
victim site
and a bad site, the bad SEO copies the head of the victim site and put it on the bad site and then use the canonical tag to point the bad site to the victim site.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) April 21, 2018 He also said that people have tried things like this with canonicals, it has been around for years, and
Google
is aware of what people might want to try to do to their competitors.
Five Ways To Write SEO Content That Converts (forbes.com)
Topics: user experience, Search engines, search results, content marketing, Google, web design, local search, search engine results pages
At our
web design
and marketing agency, we work with businesses to improve their SEO, with one of these areas being content marketing.
An example of this top-to-bottom flow might include: who you are, the services you perform, evidence that you know what you’re doing, proof of it in the form of testimonials or reviews, and your
contact information
.
But the person reading about your “best
HVAC
repair” services,
time after time
, is going to know that “best HVAC repair” means nothing.
‘Better’ Is More Better content and
user experience
can lead to more website visitors, which will likely lead to more conversions and a higher ranking on
Google
due to
improved authority
.
