2018: The year of influencer marketing for B2B brands – Marketing Land (marketingland.com)
Topics: Snapchat, software as a service, digital marketing, Yelp, traditional media, enterprise software, digital transformation, content creators
- Also, an influencer with a large following onSnapchatormuch credibilitywith B2B buyers, unless they happen to work in IT themselves — which isn’t a typical scenario.
- The first reference to the 1:9:90 model was in 2006 by TheGuardian’sCharles Arthur, who said that “if you get a group of 100 people online, then one will create content, 10 will ‘interact’ with it (commenting or offering improvements) and the other 89 will just view it.”
- If you can positively engage with an influencer or group of influencers and get them to talk about your company or product, you have the potential to reach theentire market.
- Sadly, many marketers use just onedata pointto determine which group of influencers to engage with, and it’s usually “reach.” While reach is agood metric, it’s not the only one.
Using Digital Marketing to Find the Right Employees (tmj4.com)
Topics: Small Business, small business owners, unemployed people, Mequon, effective strategies, Third Ward, right candidates,
- Tim Vertz from Vertz Marketing is back with thelatest installmentof ‘Small Business Monday’ which educatessmall business ownersand suggestseffective strategiesto help their business grow.
- Tim joins us with a few great tips on using
dititalmarketing to help you find theright candidates.
How GDPR Will Transform Digital Marketing (hbr.org)
Topics: Snapchat, Linkedin, digital marketing, service providers, Twitter, news feed, Quora, contextual advertising
- Among these are the dozens of messages from web-based companies fromto
- This will immediately further dis-incentivizepersonal data collectionand implicate ad-targeting based onbehavioral data; if a firm makes this data available for an individual who can then bring it to a competing service, then – barring the construction of some loophole around this measure – the incentive to collect the data in the first place weakens.
- These practices are largely allowed outside ofEurope, andsophisticated actors– includinginternet companieslikeFordandLVMH– will doubtless seek ways to work around many of the constraints that will be imposed byGDPRwithin Europe.
Digital Marketing News: Millennial Pops’ Pinterest Passion, Facebook’s Housecleaning, Closing Klout, & Google’s Latest (toprankblog.com)
Topics: Pinterest, Twitter, social media, Google, Klout, Facebook, marketing automation, mobile search
- Facebook has stopped nearly 1.3 billionfake useraccounts over the last six months, one ofnumerous statisticsthe company has revealed for the first time in apreliminary reportannounced this week.
- Pinterest has increased its popularity amongmillennial dads, with 42 percent ofU.S.fathers in that demographic reporting that they find new products on the site, while nearly half of overall U.S. dads with ahousehold incomeof $100K or more use Pinterest, according tonew analysis data.
- National Geographic was ranked the top brand onsocial mediafor thefourth consecutive year, with over 1.6 billion social-related actions during 2017, according tonew report datafromShareablee.
Using AI in Marketing (smartinsights.com)
Topics: machine learning, Artificial Intelligence, marketing automation, media buying, audience segmentation, search marketing, consumer technology, infographic
- In ourinfographicreviewing the applications of AI in marketing, we explore 15 different applications ofArtificial Intelligence(AI) across thecustomer lifecyclefrom media buying to marketing automation and chatbots.
- The sample is smaller than what I would usually look to share and it is skewed since it is acustomer surveyof Albert and AI tool for marketing, but with relatively few adopters of AI, this is inevitable and I thought the report below might be useful both for agencies and brands to learn about the ‘Use Cases’ of AI.
- Within this sample, the agencies are more positive about the benefits of AI than the brands.